Olga Hurtado grows NeatBooks into a 20-person accounting firm

Olga Hurtado, EA, MBA, has built NeatBooks LLC from a solo accounting practice into a multi-service firm with more than 20 employees since founding it in 2015. The Doral-based executive says the business is designed to serve clients, support staff and adapt to AI-driven changes in the accounting industry.

Why it matters: - NeatBooks LLC shows how a client-focused accounting firm can scale while keeping service at the center. - Hurtado’s approach ties growth to shared prosperity, which affects both clients and employees. - The firm is also adapting to artificial intelligence, a change that is reshaping accounting workflows and client expectations.

What happened: - Olga Hurtado, EA, MBA, is featured by Influential Women as a finance and accounting executive and founder of NeatBooks LLC. - Hurtado launched NeatBooks in 2015 in Doral, Florida, and grew it from a solo practice into a multi-service firm with more than 20 employees. - NeatBooks serves franchisees, franchisors, entrepreneurs with multiple entities and construction companies.

The details: - Hurtado has more than 20 years of experience in financial management, accounting operations, tax preparation and business strategy. - After moving to the United States 21 years ago, Hurtado built her career in accounting. - A family emergency pushed Hurtado to change direction from liberal arts studies and enter accounting and finance. - NeatBooks offers bookkeeping, tax planning and preparation, CFO advisory services and business consulting. - Hurtado remains involved in tax and accounting review work to support accuracy, compliance and the firm’s long-term direction. - Hurtado is expanding the firm’s use of AI-driven strategies while also focusing on client relationships and customer service. - Hurtado earned an MBA in Business Intelligence and Analytics from Nova Southeastern University. - Hurtado is completing a second master’s degree in accounting with a concentration in managerial accounting. - Hurtado holds Enrolled Agent status, which allows representation of taxpayers before the IRS. - Hurtado serves on the board of the Miami Music Project, a nonprofit that provides free music education to children. - NeatBooks offers employees health insurance, dental coverage, 401(k) contributions, free days, vacations, sick leave, mobility and hybrid work options.

Between the lines: - Hurtado frames accounting as a people business, not just a numbers business. - Her customer-service model is built around responsiveness, support and a sense of partnership with clients. - Hurtado applies the same philosophy internally by treating employees as internal customers. - Her advice to other women in the profession is to avoid overthinking and trust their instincts. - Hurtado also stresses the value of community after spending years trying to build alone. - Her comments point to two pressures facing accounting firms: educating clients about clean financial practices and keeping pace with AI tools clients can now access themselves.

What's next: - Hurtado is continuing to push AI adoption across NeatBooks while maintaining hands-on oversight of tax and accounting quality. - The firm appears positioned to keep growing as a broader advisory practice for businesses with more complex financial needs. - Hurtado says she wants employees to thrive alongside the company, signaling more focus on retention, culture and career-building.